This is for you if you don’t like having your picture taken, if you get all stiff and awkward when someone points a camera at you, or if you think you’re just generally un-photogenic (or all of the above, lol!). 

[Full disclosure–this descriptions fits about 9 out of every 10 headshot and dating photography clients I work with]

1. TRUST YOUR HEADSHOT PHOTOGRAPHER

If you are anxious or self-conscious it *will* come across in photos. Trust is the antidote. Not only will trust help you look better in the photos (whether it’s your professional headshot or online dating photos), it will make your experience of having your picture taken much more enjoyable. 

If you’ve hired a professional headshot photographer to take your picture, trust them and their process. Another way of looking at it–trust *yourself*.

You chose this photographer, right? You did your homework and decided that this professional photographer knew what they were doing? Once you’re in front of their camera, your best bet is to kick back and let your photographer lead.

And if you’re anxious as hell, think of it like this: You’ve decided to ride this little roller coaster (hiring the pro photographer), you’ve buckled yourself in (you showed up for the photoshoot), and now it’s time to enjoy the ride. 

For situations when an amateur photographer is taking your photo (aka a family member or friend), trust that you cannot control the outcome. In other words, let go, make peace. Accept that the photos might totally suck and be delightfully surprised if they don’t. 

2. EXHALE BEFORE THE PHOTOGRAPHER TAKES YOUR PICTURE

If you’re nervous about having your picture taken, especially when the stakes feel high (like having hired a professional dating photographer or headshot photographer), you might not be aware of it but your breathing could be making things worse.

Many of us, when we uncomfortable or tense, don’t breathe normally. It could be holding your breath or taking shallower sips of air; it’s probably accompanied by an elevated heart rate. If it is more than a fleeting moment, not breathing normally begins to show on your face and in your body.

The most common way I see this show up during a photoshoot is with tense shoulders– shoulders that start creeping up toward ears.

When I see this happening with a client during a photoshoot I’ll stop for a moment, catch their eye, take a deep breath myself, and then say “exhale” as I myself am exhaling. It works like a charm!

The client mirrors me, responds to my chilling out energy, and takes a big deep breath followed by a soothing exhale themselves.

Exhales are magical for settling shoulders back down into a relaxed position and dissipating tension.

[ this isn’t usually a once-and-done situation. I’ll repeat this process throughout the photoshoot if necessary, each time helping the person reset to a calmer more grounded state ]

You can do this for yourself. When you’re in front of a camera, if you notice you’re not breathing normally, you’re holding your breath, maybe your shoulders are creeping up: stop, take a big deep breath, and then EXHALE. Do it as many times as you need.

3. FORGET YOU’RE BEING PHOTOGRAPHED / BE PRESENT IN THE MOMENT

Most people want to look effortlessly confident and relaxed in their professional headshots and dating app photos. The best way to make this happen is to set your intention to being fully present and in-the-moment while you are having your picture taken. Not thinking about what you look like. Not remembering all the photos you’ve looked terrible in. Not anticipating how these photos will turn out. Let go and be fully present in the here and now.

Think of it like this–when you’re on a date or in a meeting with someone who is distracted, you can tell. It’s subtle but it’s in their facial expressions and body language (and it doesn’t feel good).

Now contrast it with someone who is fully present and engaged with you, you have their full attention (it feels great!).

Photos capture these same nonverbal signals that tell us whether someone is present or not. Universally, we prefer to be with a person who is present.

Next time you are having your picture taken, tune into your senses, get in your body, and get out of your head. If you have a yoga or meditation practice, you’ve already got the skills. When your mind starts to wander during a photoshoot, keep bringing yourself back to the present moment.  

4. DO A QUICK HEADSHOT PHOTOSHOOT RESET

If you’ve been having your picture taken for a while (maybe 5 min, maybe an hour, everybody’s threshold is different) and you’re starting to feel stiff or tired or disengaged, it may be time for a reset.

A reset is like a quick time-out and can be anything from breaking eye contact, to turning away, flapping your arms around like a goober, shaking it out, etc.. It really only needs to last a few moments.

It’s about breaking connection for a few beats (with the camera & the photographer), reconnecting with yourself, and dissipating stuck energy by moving your body, so that you can step back into the experience of being photographed, refreshed and back in the game.

5. ENGAGE YOUR EYES

You don’t have to fire up a full-blown toothy smile to look really warm and approachable in photos, you just have to have kind, engaged eyes.

It’s important to avoid falling into the trap of busting out a “say cheese!” smile that’s all mouthy but with dead/bored/vacant eyes–that will be recognized as a fake smile from a mile away or worse, look downright creepy.

A good trick when a genuine smile isn’t close at hand is to adopt pleasantly interested or what I call “active listening eyes”.

Look at the photographer (or around your environment if you’ve been instructed to look away), as if you’re *really interested* in what’s going on.

Physically, the muscles around your eyes aren’t totally relaxed or slack, they’re fired up a tiny bit. Not exactly a squint but definitely a tad squinchy. Your eyes aren’t dull or blank or bored–they’re bright and energetic; like you’re listening to a talk by someone you really admire, like you’re looking at your beloved dog or kid sister or granny, like you’re at the grocery store smiling at a cute girl but you’re wearing a mask so that smile has to come through your eyes. Get my drift?

Another bonus tip to look and feel super relaxed in


Alright, here’s a quick recap!

To look better in your headshot photos & dating pics, and to feel better when you’re having your picture taken:

  1. Trust your photographer 
  2. Exhale
  3. Be present in the moment
  4. Do a quick reset
  5. Engage your eyes

Try any of these steps next time you find yourself feeling stiff or awkward in front of a camera.

Another thing you can do to look and feel more relaxed in your professional headshots and dating photos is to come to the photoshoot prepared by planning a great wardrobe. Here are some tips on that:

One of the benefits of hiring a great professional photographer is that don’t have to figure everything out on your own. You can just focus on the first step– Trust. Your photographer will walk you through the rest of it.

BOOK YOUR HEADSHOT PHOTO SESSION

This post is for you if you’ve been tasked with hiring a professional headshot photographer to come in and shoot business headshot photos for your team. 

If you’ve never organized a group photoshoot like this before, or if you have and it didn’t go particularly smoothly, I can help. 

Below are the things I talk through with each of my corporate headshot photography clients to help us get on the same page about the goals and vision for the new headshots and the plan for making them a positive and efficient experience for everyone involved.

We’ll touch on:

  1. Deciding on the STYLE of your new corporate headshots
  2. Managing LOGISTICS for a smooth headshot photoshoot
  3. Setting EXPECTATIONS within the team

STYLE

When it comes to deciding what style of business headshot photos are right for your particular organization it can help to consider it from some of these angles….  

Final use & brand alignment–what style of headshot photography will play nice on your website?

I like to start with the vision of your new company headshots where they’ll actually appear and work our way backward from there. Are these headshot photos going on a “leadership” or “team” or “about” page on the company website? Picturing the new headshot photos in context where you’ll actually need them immediately narrows the aesthetic/style options because we’ll want them to fit in to the environment where they’ll appear. 

Does the company website have a clean, modern, minimalist aesthetic? Then traditional studio headshot on a crisp, solid-color backdrop could make a lot of sense. 

If the website has a lot of white space and the aesthetic is open/bright/airy, a white or pale gray background could be perfect. 

Like the Janus Group.

If the color story on the website is more dramatic/dark/bold we might decide to style your team headshot photos in that same way–high contrast against a dark background.

Or maybe you’re a startup and your brand skews more fresh, playful, and young? Then maybe we go for headshot photography with a looser, more candid tone, maybe with a brightly colored or contextual background.

See how I’m thinking about this?

Vision for the Future –how important is it to you to maintain consistency over time?

Alight, another important consideration when choosing the style for your new corporate headshot photos is the mid and long-term plan. Most companies, when they hire a professional headshot photographer, don’t just intend to have their team headshots looking cohesive temporarily, they want them looking tight *over time*. 

What does this mean if your team is growing? 

Well, it’s wise to think about how we will keep everybody’s headshots unified as new folks join the team. If you don’t want to reshoot everybody’s professional headshot photos every time someone joins the team (I’m guessing you don’t), we need to factor this in to our planning.

How can we create a style for your company headshot photos that we can maintain over time? 

The easiest way to do this is to do some form of studio headshot photos, where we can use the same backdrop and lighting set-up as time marches on so that new team member headshots can look the same as the rest of the crew. 

Like structural engineering firm Lund Opsahl did.

Here was the “Team” page on their website before they hired me as their company headshots photographer:

And here they are now, after we set their whole team up with streamlined professional headshot photos: 

They don’t plan on moving buildings any time soon so we went ahead and used the cream colored brick wall in their “Parlor” as our backdrop for their company headshots photos because we know we’ll have access to it a year, two years from now. I designed lighting that created an atmosphere that works with their brand and documented my settings so every time they bring me in, no matter what time of day or year, we can maintain a consistent aesthetic.

Other companies concerned with maintaining a consistent headshot photography aesthetic over time choose to do classic studio headshots where we use a standard backdrop and custom lighting. 

This way, instead of bringing me on-site every time a new person joins their team, they can just send that person to my Issaquah photography studio and we get them set up to match the crew lickity-split.

Outdoor and on-location headshot photos are a lot trickier to keep consistent over time because natural light dramatically changes day by day and season by season (and even hour by hour within the same day). 

A solution here is to go for “consistently inconsistent” backdrops where we build in variation across the team and maintain consistency via composition and tone.


LOGISTICS

Alright things get a lot more straightforward from here. For a corporate headshot photoshoot, well-managed logistics create an experience that is smooth, effective, and minimizes disruption to workflow.

Alright, last but not least…


EXPECTATIONS

This applies in so many business contexts *including* professional headshot photos: do your best to make sure everybody understands what we’re doing, why, and what is expected of them. And if there is potential anxiety in the group, try to head it off at the pass. 

Make sure to communicate with your team about things like:


Alright peeps, I’ll leave it here for now. Good luck planning your team headshot photo session!

Ideally you hire a great corporate headshot photographer (me!) and you don’t have to worry about any of this because they’ll walk you through the whole damn thing 🙂

>>> Reach out for a quote

So you’ve decided to hire a professional headshot photographer to upgrade your business headshot photo. 

Now…how to decide what style of professional portrait is right for you? 

There are three things I recommend every headshot photography client consider when it comes to choosing a style for their new business portrait. 

  1. Consider the context
  2. Look to industry leaders
  3. Think about where your headshot will appear

Consider the context

You might have some gut feelings about the style of headshot you “like” the best, just from a visual / aesthetic perspective. But just because you like it, doesn’t mean that style of business headshot is appropriate for, well, your business. 

Say you love the look of headshots and portraits with luscious greenery and foliage in the background. Who doesn’t!?

But…what percent of your business takes place against the backdrop of foliage? If the answer is “none”, then that might not make the most sense for your business headshot.

Your business headshot photo is about one thing: YOU. So what’s going on in the background is far secondary to what’s going on with your face. A neutral or solid-color background always works. 

But if you want your new professional portrait to be in more of an environment, I recommend it be context-appropriate for the line of work you’re in.

If you typically work in an office environment, your headshot could be inside or outside a corporate office of some sort (doesn’t have to be your actual office, just something that looks office-y). There are plenty of beautiful corporate buildings in downtown Seattle.

You get the idea.

Alright, next up….

Look to industry leaders

When you’re hiring a professional headshot photographer it’s wise to have at least some idea of the style of business headshot you’re looking for; a good photographer can help you think some of this through but ultimately you do need to weigh in, it’s your headshot photo after all.

When you’re seeking clarity on your vision for your new business headshot a great place to start is by looking at the headshot photos and LinkedIn profile pictures of leaders in your industry. This will help give you a feel for what is appropriate in your field

Maybe they’re colleagues or maybe they’re strangers in your same line of work. Even better? Look at the professional headshot photos of people who are further along / higher up in your industry.

You know that bit of advice about dressing for a job interview as if you already have the job you’re going for? I like that bit of advice for business headshots too.

If you’re upwardly mobile in your career, consider styling yourself and your business headshot photo for the job you are gunning for (assuming it’s in your same industry), not for the one you currently have. You can also find some great style advice and best practices in a couple of my other blog posts — what to wear for business headshots for men and style advice for professional headshot photos for women.

Alright, last but not least…


Consider where you headshot will appear.

If you’re hiring a professional headshot photographer for the sole task of updating your LinkedIn profile photo, you don’t really need to think about this part. 

But if your business headshot photo will appear on other platforms (on a business card, maybe on the “about” page on your business website) it’s smart to think about what that platform and that page will look like.

Will there be text with your headshot photo? Is the background that your business headshot photo placed upon going to be white? Gray? 

These questions will help you think about whether your new professional headshot needs to be closer up or more zoomed out, vertical or horizontal, on a neutral/blank background, or more in-context.

**I love a white background for professional headshot photos appearing in print, especially for business cards and real estate flyers. Instead of having a rectangular or square photo, it’s just your smiling face on a blank background, fully integrated with the rest of the content.


Alright folks, I hope this is helpful!

I know you’ve got things you’d rather spend your time on than figuring out what business headshot photo is best for you. Don’t worry–when you hire me as your professional headshot photographer I’ll help you think this all through.

We’ll style your business headshot photo to be rock solid not just for where you’re at in your career, but for where you’re going.

>>> Book Your Headshot Photo Session

Alright, this post is mostly for the fellas and it’s pretty straightforward.

If you are a man meeting women on dating apps:

consider your LinkedIn profile part of your online dating profile (*especially* your LinkedIn profile photo).

Why? Because as a matter of safety and common sense, almost all women will cross-reference you on at least one other social media platform before agreeing to meet up with you in person.

We wanna know–are you a real person? Do the things you say about yourself on your dating profile line up with other things we can find about you on the internet? 

At minimum women want reassurance that you’re unlikely to be a serial killer. But even better, we’re looking for more pieces of your puzzle, more reasons to like you, and more clues to help us feel out whether we might be a good fit for each other.

So, if you’re revamping your online dating profile to attract higher quality matches by, say, hiring a professional dating photographer, it’s worthwhile to take a critical look at your photos on all social media.

For women in the 25-45 age range cross-referencing men on dating apps, LinkedIn is KING.

awkward dating photo before hiring pro photographer
Ayush before hiring a professional photographer

This surprises some guys but think of it like this: 

If I’m a woman in my thirties, I want a guy who is financially stable.

I may not want someone to provide for me financially but I sure as hell want confidence that you can and do reliably provide for yourself. Ideally you have built or are currently building a strong career doing something that you love and are good at. 

Don’t get me wrong, there’s no way to tell a person’s financial situation from social media but you can get some clues and the best place to find those types of clues is on LinkedIn. 

If a college degree is important to me I can see when and where you went to school. If work history matters to me I can see where you’ve worked and for how long. 

And on an even more primal level, women will scope out your LinkedIn profile pic and see how it lines up with what you’re saying and showing in your online dating profile.

Is your LinkedIn photo current? Are you appropriately dressed? 

An up-to-date, industry-appropriate professional headshot on LinkedIn, that aligns with the story you’re telling in your dating profile shows women:

awkward before dating profile pic
Roman before hiring a professional photographer

SO. If you’re going to the trouble of hiring a professional dating photographer because you’re intent on improving your odds of meeting someone really special: update your LinkedIn photo while you’re at it. 

It’s easy: when you hire me as your dating profile photographer, I’ll ask you whether you need a LinkedIn headshot update while we’re at it.

If you do, we’ll make sure what you wear for your dating profile photos includes an outfit for a killer new professional headshot and we’ll knock out a new LinkedIn profile photo while we shoot your dating pics.

Two birds, one stone!

BOOK YOUR HEADSHOT PHOTO SESSION

You probably have a sense that your business headshot is important. First impressions, right?

But what exactly is a good headshot photo?

When I first began as a headshot photographer I did my homework. I went SUPERNERD on headshots for the better part of my first year shooting them. I dug in to the research about the purpose of a professional headshot, how people actually respond to photos of faces, and what levers can be pulled to get favorable reactions.

Turns out a good professional headshot is more science than art, and most importantly, a great headshot photo is powerful business tool. I boiled my research down 9 straight-forward tips that can be used to help determine if your current headshot is cutting it, and (if it’s not) as a guide for shooting or choosing a new headshot for yourself.

Here’s the gist: a solid business headshot photo (one that doesn’t just look nice but actually creates positive first impressions) works as a tool to help you accomplish 3 key business goals:

1. Get Recognized

2. Build Trust

3. Establish Competence

Not helpful yet but it’s about to be! Let’s break each goal down into 3 actionable steps….


GET RECOGNIZED

crowd of faces

In its simplest form your headshot is a tool to represent and identify you. Like a mug shot only minus the crime. For many of us there will be times in our career (often pivotal times) when our headshot appears as one of many competing for the same opportunities and eyeballs.

Facial recognition research and studies on how people process visual information give us 3 simple principals to make sure your headshot gets noticed when you need it the most.

1. SQUARE UP

Faces are easiest to recognize at-a-glance from *straight on*.

You know that artsy shot of you gazing off into the distance? It’s epic. But your business headshot needs to be recognizable in an instant. Skip angled poses in your professional headshot so you don’t get skipped by quickly-scanning eyes.

>>>Turn your face directly toward the camera for your business headshot.

Square up headshot photo

And make sure your eyes are showing! No sunglasses or squinting.

2. ZOOM IN

Your face is what matters in your professional headshot.

Headshots are often shown small so if you include your whole body in the frame your head may be the size of a lentil and nobody is running for their reading glasses just to see your face. The keyword in headshot is HEAD.

>>>Crop your headshot no lower than your sternum

zoom in Seattle headshot

3. STAND OUT

Humans are easily distracted. And the thing that distracts us the most? Other humans. “Is that my cousin Derek behind Sally in that pic…?”

We are also distracted by bright lights, colors, and general contrast.

>>>Make sure the only thing attention-grabbing in your business headshot photo is YOU.

Choose a background that is either a solid field of color or close to it. And make sure there is plenty of contrast between you and the background.


BUILD TRUST

Trust is an integral part of all business relationships and trust gets created by setting and meeting expectations. When you meet somebody in person after they’ve seen your headshot, the last thing you want is for them to feel surprised.

Begin laying a foundation of trust before you’ve even met someone by setting the right expectations with your business headshot photo.

4. STAY CURRENT

There may be many reasons to love your old headshot (like looking younger or thinner or having more hair).

But when you look noticeably different in person than you do in your business headshot it sends the message that you’er either out of touch with reality, you’re not on top of things (you know you’re due for a new headshot but haven’t gotten around to it), and/or you’re ok with misleading people. None of these messages are good.

>>>You headshot photo needs to look like you *as you currently look*

near professional headshot photo

It’s time to update your headshot if:

5. DON’T MESS WITH THE PHOTO

It may seem innocuous but a headshot that has been altered can feel lazy at best and deceptive at worst.

Resist the temptation to repurpose a photo from another part of your life (no wedding photos please). And definitely don’t get fancy with
Photoshop. You want your headshot to feel *authentic*.

>>Shoot your business headshot photo as close to how it will appear in its final form as possible.

avoid cropping headshot photos

AVOID: cropping people out of group photos, heavy retouching, selective blurring or swapping out background.

6. SMILE (with your EYES)

A smile is a sign of friendliness across cultures.

>>>Invite people to meet/hire/work with you by rocking an *authentic* smile.

smile for your business headshot

The key to an authentic smile? It’s all about the EYES.

When we smile for real our eyes crinkle up a bit. In headshot photography it’s called the “Squinch”. If you want to dig in and learn how to Squinch from the OG squinch-master Peter Hurley, check out this YouTube video.


ESTABLISH COMPETENCE

The sad but true fact of all social media (everything from LinkedIn to Dating apps) is that people won’t even read your profile if they don’t make it past your profile photo.

For business, your headshot photo should show people what your resume and LinkedIn profiles tell them—that you’re qualified and capable.

7. DRESS THE PART

You may work from home in sweatpants 99% of the time and that’s ok. But looking disheveled or underdressed in your headshot suggests you are either unaware of what’s appropriate and/or unable or unwilling to put
in the work to pull yourself together.

>>>Dress for your business headshot photo as if you are interviewing for a dream job within your industry.

dress for company headshot photography

Just like at a nice restaurant or dinner party, it’s always better to be over-dressed than under-dressed for your professional headshot photo.

8. DEMONSTRATE GOOD SELF CARE

Looking healthy and well-groomed speaks volumes about your ability to prioritize, starting with your own health and wellness.

Turns out three key facial indicators of health are an even skintone, bright, alert eyes, and white teeth. If you’ve got dark circles under your eyes or your teeth are a bit yellow, a good headshot photographer can always do some subtle photo retouching on your photo but your best bet is to take good care of yourself before your business headshot session (and also:
in general).

>>>Schedule your business headshot photo session for a time when you can be well rested and well groomed.

self care for company headshot

Crest white strips 3-5 times during the 1-2 weeks before a photography session go a LONG way.

9. STAND TALL

Humans naturally respond to an open, upright posture and a direct gaze as indicators of power, status, and effectiveness.

>>>Look like a boss in your business headshot by standing tall and confidently.

stand tall for corporate headshots

And that’s a wrap!

A strong, effective business headshot isn’t rocket science but it is important. Here’s a little recap for you:

  1. Square up with the camera
  2. Zoom in on your face
  3. Stand out from the background
  4. Keep your headshot current
  5. Don’t mess with the photo
  6. SMILE
  7. Dress the part
  8. Demonstrate good self care
  9. Stand tall

Oh yeah and it’s best not to use a selfie as your professional headshot photo. Selfie + professional just don’t mix.

You can see all of these principals in action in the Headshots Photo Gallery.

And if this all feels like something better left to a pro (so you can stay focused on what you’re good at), reach out and book a professional headshot photo session!

Alright fellas, let’s take some of the guesswork out of what to wear for your business headshot photo.

Below are some straight-forward tips to help narrow your focus and make it easy for you to put yourself together so you look like a boss in your headshot.

**If you work in the visual or performing arts, these tips don’t necessarily apply to you. What you wear for your headshot photo should reflect your personal and professional aesthetic as an artist.


Clothing

1. Dress context appropriate.

A good rule of thumb for your professional headshot photo is to wear something you would wear to an interview for your ideal role.

If you’re the boss, dress as if you are going to give a presentation to your investors or a room full of your peers.

When in doubt, skew slightly more formal. Your business headshot is like a dinner party–it’s better to be overdressed than underdressed.

Bonus Tip: Put together a *head-to-toe* look. Studies show that what we wear has a direct impact on how we perceive and carry ourselves and this comes through in photos. Even though your bottom half won’t show in your headshot, the effect of knowing you’re in a killer outfit will.

business portrait orange suit
Playfully polished with bold color
men's-headshot-style-1
Totally timeless in black & white

2. When in doubt, wear a shirt with a collar

Across most professional industries, nothing beats a collared shirt to make a man look sharp and professional.

A collared shirt by itself is a solid foundation skewing a tad casual; add a jacket to take it up a notch; add a tie for maximum polish. 

GUARANTEED WIN: The contrast and structure of a dark jacket paired with a light-colored dress shirt looks good on every man.

mens real estate headshot
Marc rocking a fun denim version of the dark jacket + light shirt combo

3. Focus on fit.

What you wear in your business headshot needs to fit you damn-near perfectly around the neck and shoulders.

This means that boxy-ass suit jacket you haven’t worn for two years is *out*. Either take it in to be tailored or get a new suit.

Your dress shirt should also fit you properly (yes, even if it’s going underneath a jacket). Not sure what a proper fit is? Here are two helpful links:


Details

1. Do the laundry.

This seems like it should go without saying but I’ll say it anyway:

You can’t look like a boss if it seems like you just rolled out of bed.

I know you’re busy but please, schedule your headshot photography session far enough in advance that you have time to wash, iron, and lint-roll your clothes. Or, better yet, take them to the dry cleaner.

2. Add a pop of color

You can’t go wrong with neutrals in your professional headshot–black, charcoal, navy, and white are classic and totally timeless.

To stand out from the crowd, consider adding a pop of color with a pocket square or tie.

Bonus Tip: Men wearing red are perceived as having higher power and status (there’s a good reason presidential candidates often wear red ties).

wear red for business headshots

3. Manscape

Being well-groomed shows people you’re on top of your sh*t and take good care of your appearance. Hopefully you’re well groomed most of the time but definitely take the time for thoughtful grooming before you immortalize yourself in your new professional headshot photo.

Beardy? Make sure you trim and edge that puppy (if you’re newly bearded, here’s a handy 5-min video on How to Trim Your Beard)

Clean-cut? Shave the morning of your headshot photography session.

Bonus Tip: Use Crest White Strips at least three times during the week before your headshot photos are taken so your teeth are pearly white. 

4. Wear Your Glasses

If clients and colleagues are likely to encounter you wearing glasses, it’s a good bet to wear your glasses in your business headshot photo.

Plus, studies show that glasses enhance the perception of intelligence

If you wear your glasses only some of the time (say, for reading), bring them to your headshot photography session so you can shoot some portraits with them on and some without.

black and white portrait in Fremont

And that’s it! Dressing for your business headshot photo is fairly straight-forward. Here’s a quick review…

Men’s Headshot Style Recap

  1. Dress context-appropriate
  2. Wear a shirt with a collar
  3. Focus on fit
  4. Do the laundry
  5. Add a pop of color
  6. Manscape
  7. Wear your glasses

Ready to get your spankin new headshot?

>>> Book Your Photo Session

Choosing what to wear for your professional headshot photo can feel like a daunting task. Not to mention how to style your hair, what to do about make-up and jewelry, etc..

Below are some tips to help narrow your focus and make deciding how to present yourself for your new business headshot a little easier.

**If you work in the visual or performing arts, these tips don’t necessarily apply to you. What you wear for your headshot photo should reflect your personal and professional aesthetic as an artist.

TLDR for folks short on time:

  1. Dress context-appropriate
  2. Wear a dress or top that flatters your bust and neckline
  3. Wear a color you know you look great in
  4. Keep jewelry simple
  5. Wear your glasses
  6. Go for a *natural* makeup look
  7. Minimize shine
  8. Show off your smile
  9. Let your hair frame your face

Clothing

1. Dress context appropriate

A good rule of thumb for your professional headshot photo is to wear something you would wear to an interview for your ideal role.

If you’re the boss, dress as if you are going to give a presentation to your investors or a room full of your peers.

When in doubt, skew slightly more formal–Just like at a party or event, it’s better to be overdressed in your headshot photo than underdressed.

Bonus Tip: Put together a *head-to-toe* look. Studies show that what we wear has a direct impact on how we perceive and carry ourselves and this comes through in photos. Even though your bottom half won’t show in your headshot, the effect of knowing you’re in a killer outfit will.

womens headshot photo fashion
Consider balancing classic neutrals with a playful pattern.

2. Wear a dress or top that flatters your bust and neckline

Most professional headshots and business portraits are framed from about mid-chest up so the most important part is the top half of your shirt or dress.

Choose a top that fits you impeccably around the neck and shoulders. Cowl neck tops and anything with a lot of volume are iffy because they can hide your shape and de-emphasize good posture. When in doubt, take a selfie and see how it looks.

And this may go without saying but your business headshot is not the time for a plunging neckline. Anything that might be perceived as an overt display of sexual attractiveness will detract from perceived professionalism.

3. Wear a color you know you look great in

Neutrals (black, navy, white, cream) are totally timeless and universally flattering so they’re really low-risk for professional headshots.

But a lot of people wear neutrals for their business headshot photo so wearing color can be an opportunity to stand out.

If there’s a color that you wear that often gets you compliments (or one that brings out the color of your eyes) that’s a great choice for your professional headshot.

Bonus Tip: studies show that the color red amplifies a woman’s perceived warmth, approachability, and attractiveness. If you like red, go for it. Go bold with a red dress or blouse or just add a touch of red with your lip color.

womens color blouses for headshot photos

Accessories

1. Keep jewelry simple

Avoid bold, trendy, or attention-grabbing jewelry in your professional headshot portrait.

We want the focus on your face, not your necklace.

Plus, you might love that statement necklace now but will you still love it a year from now? Simple, minimalist jewelry will keep your headshot photo timeless and reduce the odds that you’ll want to reshoot it sooner than later.

2. Wear your glasses

If clients and colleagues are likely to encounter you wearing glasses, it’s a good bet to wear your glasses in your business headshot photo.

PLUS, studies show that glasses enhance the perception of intelligence

If you wear your glasses only some of the time (say, for reading), bring them to your headshot photography session and you can shoot some portraits with them on and some without.

Seattle headshot photographer for women

Hair & Make-Up

1. Go with a *natural* make-up look

It may be tempting to think you need heavy make-up for your professional headshot photo but it’s best to go with make-up that is really close to what you wear everyday.

You don’t want to look substantially different in person than you do in your LinkedIn photo.

Definitely avoid heavy or dramatic eye-makeup (a little cat-eye or winged liner is great but don’t do a full smokey eye).

2. Minimize shine

Steer clear of super shimmery make-up for your business headshot as it can reflect light in unflattering ways. Keep it relatively matte with your eye shadow and lip color.

For skin, a little bit of foundation or powder goes a long way for evening-out skintone and minimizing shine. And even if you don’t typically wear make-up, I still recommend a dusting of powder to reduce shine.

3. Show off your smile

A lip color that is at least a shade daker than your natural lip color will make your smile stand out and your teeth look extra white.

Bonus Tip: Use Crest White Strips at least three times during the week before your headshot photos are taken so your teeth are pearly white.

smiling headshot photos

4. Let your hair frame your face

Unless you *always* wear your hair tightly pulled back in a ponytail or bun, I typically recommend wearing your hair down or loosely swept back for your business headshot photo.

Your hair will frame your face and provide softness and contrast with the background.

Bonus Tip: If you have long bangs or your hair is prone to falling across your face or in your eyes, bring some bobbi pins to your headshot photography session.


And that’s it! Dressing for your business headshot photo is fairly straight-forward. Here’s a quick review…

Women’s Headshot Style Recap

  1. Dress context-appropriate
  2. Wear a dress or top that flatters your bust and neckline
  3. Wear a color you know you look great in
  4. Keep jewelry simple
  5. Wear your glasses
  6. Go for a *natural* makeup look
  7. Minimize shine
  8. Show off your smile
  9. Let your hair frame your face

Ready to look like a million bucks in your new professional headshot?

>>> Book Your Photo Session

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